With over 118 million Facebook users and 75% of online population being under 35 years of age digital media should be the obvious choice of many fashion brands and designers in India.
Sadly that’s not the case. Leading fashion brands are the only ones doing justice to their digital media presence, balance are struggling big time.
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A picture is worth a thousand words.
Never this saying was as appropriate as it is today when the world has Instagram with 300 million followers and still counting. Being an iphone only app in the initial days, it was slow on numbers till the world of Android opened opportunities beyond expectations. But the revolutionary moment happened when Facebook acquired Instagram unleashing high levels of engagement any app had witnessed before.
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Content Marketing has always been there. Smart marketers have been using Content Marketing Strategy for brand awareness and increase in sales for a number of decades. John Deere was the first brand to use it in 1895 when it launched its magazine ‘The Furror’ to address problems faced by farmers. It was not about John Deere, it was about the farmers, the people who mattered to John Deere.
Continue reading Why is Content Marketing so HOT!